Let A.I. supercharge your marketing: Five tips to get started
Let A.I. supercharge your marketing: Five tips to get started
By Leila Simpson, Consultant, Ingredient Communications In the world of PR and marketing, the potential…
You could use artificial intelligence to create marketing content. But should you?
You could use artificial intelligence to create marketing content. But should you?
In Jurassic Park, Jeff Goldblum’s Dr Ian Malcolm famously complains that the park’s scientists were so preoccupied with whether or not they could recreate the dinosaurs, they didn’t stop to think if they should.
Tales of the Unexpected: Why I miss trade shows
Tales of the Unexpected: Why I miss trade shows
One of my favourite words is ‘serendipity’. It sounds nice when you say it, and it also has an uplifting meaning – the accidental discovery of something good. It’s like when you clear out your wardrobe and find money inside the pocket of a pair of trousers that you haven’t worn for years.
Unappreciated? Not by us
Unappreciated? Not by us
Most ingredient businesses operate exclusively at a B2B level, and this means they tend to have a lower public profile than the companies they supply their products to. Perhaps this is why, in our opinion, they haven’t always been getting the recognition they deserve through the COVID-19 pandemic.
Getting to grips with thought leadership
Getting to grips with thought leadership
The term ‘thought leadership’ has existed for a quarter of a century, which has proven more than enough time to establish itself as a staple among ‘annoying business jargon’ lists. Yet while the term’s reputation may have suffered a little in certain quarters, the concept behind it remains undiminished.
Making your voice heard at trade shows
Making your voice heard at trade shows
In a crowded field, standing out isn’t easy. With more than 1,700 stands at Food Ingredients Europe this month, exhibitors had to work hard to get visitors’ attention – and that led to some truly spectacular results. From giant video screens to interactive experiences to cocktail parties, many exhibitors found ways to make their stands unmissable.
The Enduring Power of Good PR
The Enduring Power of Good PR
A Russian news website named City Reporter once carried out an experiment in which, for 24 hours, it published only good news. The result was sadly predictable: readership for that day plummeted by two-thirds.
Will English always be the language of the global food industry?
Will English always be the language of the global food industry?
On a recent business trip to Germany and the Netherlands, meeting with colleagues that work in the food ingredient industry, it was noticeable (and a relief!) that despite many differences between nationalities and cultures, the common language was English.
Can you call it a sausage roll if there’s no meat in it?
Can you call it a sausage roll if there’s no meat in it?
New research has revealed fresh insights in the debate about the naming of vegetarian products. Here Steve Harman, Account Director at Ingredient Communications, explores what it means for food ingredient companies.
How ingredients companies are helping tackle obesity
How ingredients companies are helping tackle obesity
The science festival, New Scientist Live, returned to London last month, and there was certainly a lot to discover. With over 140 speakers and 100 exhibitors, interactive experiences, workshops and ground-breaking discoveries, the atmosphere was electric.