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Five lessons on PR crisis management for ingredient suppliers

By Steve Harman Accounts Director at Ingredient Communications Clients often tell us that they worry about how they would handle a PR crisis, and understandably so. Consumers are rightly asking more questions about ingredients and the press loves sensationalist stories about products and their impact on health. In addition, our social media culture means that everyone […]
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Which social media platform is best for your ingredients business?

By Marta Matvijev, Communications Assistant at Ingredient Communications Social media is widely used for promotional purposes, and, according to a report from 2015, more than 90% of marketers were using Facebook. Although its popularity is undeniable, many are still unsure about its efficiency as a marketing tool, and with good reason – there are indications that not […]
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