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Why communications is an inside job

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By Richard Clarke What makes a communications consultancy a good communications consultancy? No doubt this is a question many ingredients companies will consider as they go through the process of selecting a partner to develop a successful communications strategy. Is it, they might ask, one that works hard to make my company look good in […]
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Why health claims need not be hell

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By Richard Clarke Europe’s Nutrition & Health Claims Regulation comes into full force just 11 days before Christmas. It’s likely to dampen the festive spirit for plenty of ingredients companies – notably those marketing ingredients that are not (yet) backed by EFSA-approved health claims. They are, understandably, awaiting the onset of 14 December 2012 with […]
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