Category: Blogs

Social media is widely used for promotional purposes, and, according to a report from 2015, more than 90% of marketers were using Facebook. Although its popularity is undeniable, many are still unsure about its efficiency as a marketing tool, and with good reason – there are indications that not all social media are successful in attracting customers. The one exception is LinkedIn.

Can you believe we are in October already? I don’t mean to stress you but it is officially 10 weeks until Christmas and just 7 weeks until Food Ingredients Europe 2015 in Paris will kick off with over 1,400 ingredients suppliers in food, beverage and supplements from across the globe.