New research has revealed fresh insights in the debate about the naming of vegetarian products. Here Steve Harman, Account Director at Ingredient Communications, explores what it means for food ingredient companies.
Social media is widely used for promotional purposes, and, according to a report from 2015, more than 90% of marketers were using Facebook. Although its popularity is undeniable, many are still unsure about its efficiency as a marketing tool, and with good reason – there are indications that not all social media are successful in attracting customers. The one exception is LinkedIn.
Can you believe we are in October already? I don’t mean to stress you but it is officially 10 weeks until Christmas and just 7 weeks until Food Ingredients Europe 2015 in Paris will kick off with over 1,400 ingredients suppliers in food, beverage and supplements from across the globe.
In the chilling 1992 horror movie Candyman, a terrifying hook-handed killer can be summoned from nowhere simply by saying his name – Candyman – five times while looking in the mirror. Go on – I dare you to try it!
When Howard Yana-Shapiro speaks, you listen. Currently the chief agriculture officer of food giant Mars, he founded organic brand Seeds of Change, which was bought by Mars in the late 1990s.
In good time for Easter, scientists in California announced last week they had ‘un-boiled’ a hen’s egg in an experiment designed to illustrate how they could engineer proteins at will. It was a very smart thing to do, and sounds a lot of fun, and there are some good reasons to do it.
This is Kine Bjoralt – Marketing & Communications Executive at Ingredient Communications. We might as well get any confusion about my name out of the way early. It’s Norwegian and I’m a girl not a guy, although hopefully you can tell that from my photo!