New research has revealed fresh insights in the debate about the naming of vegetarian products. Here Steve Harman, Account Director at Ingredient Communications, explores what it means for food ingredient companies.
Trade shows can be an expensive business. Exhibition space, stand-build, travel & accommodation, wine & beer (go on, you deserve it). The costs quickly add up.
Rumour has it Bill Gates once said that if he was down to the last dollar of his marketing budget, he’d spend it on public relations (PR).
The ingredients sector is fiercely competitive and media communications is an extremely valuable tool for helping you stand out above your rivals. But how do you optimise your PR strategy and ensure it has the impact you want?