New research has revealed fresh insights in the debate about the naming of vegetarian products. Here Steve Harman, Account Director at Ingredient Communications, explores what it means for food ingredient companies.
The science festival, New Scientist Live, returned to London last month, and there was certainly a lot to discover. With over 140 speakers and 100 exhibitors, interactive experiences, workshops and ground-breaking discoveries, the atmosphere was electric.
Want to improve the way you communicate about your product? You could do worse than pay close attention next time you see a politician on TV.
Since its creation in the late 1800s, plastic has played a central role in innovative packaging solutions. In the food and beverage industry, it has extended shelf life and protected goods from damage, vastly reducing food waste.
Trade shows can be an expensive business. Exhibition space, stand-build, travel & accommodation, wine & beer (go on, you deserve it). The costs quickly add up.
Rumour has it Bill Gates once said that if he was down to the last dollar of his marketing budget, he’d spend it on public relations (PR).
Clients often tell us that they worry about how they would handle a PR crisis, and understandably so. Consumers are rightly asking more questions about ingredients and the press loves sensationalist stories about products and their impact on health.
The ingredients sector is fiercely competitive and media communications is an extremely valuable tool for helping you stand out above your rivals. But how do you optimise your PR strategy and ensure it has the impact you want?