New research has revealed fresh insights in the debate about the naming of vegetarian products. Here Steve Harman, Account Director at Ingredient Communications, explores what it means for food ingredient companies.
Rumour has it Bill Gates once said that if he was down to the last dollar of his marketing budget, he’d spend it on public relations (PR).
This is Kine Bjoralt – Marketing & Communications Executive at Ingredient Communications. We might as well get any confusion about my name out of the way early. It’s Norwegian and I’m a girl not a guy, although hopefully you can tell that from my photo!