New research has revealed fresh insights in the debate about the naming of vegetarian products. Here Steve Harman, Account Director at Ingredient Communications, explores what it means for food ingredient companies.
Can you call it a sausage roll if there’s no meat in it?
Are food companies doing enough for vegans?
Until recently, identifying as a vegan was often met with criticism and judgement. However, big changes have taken place, both in the industry and among consumers, and veganism has achieved a more mainstream status.