Digital technology has made it much easier to share marketing materials with large numbers of people, both directly and through third party channels, such as industry news websites. As a result, over the past decade or so, white papers have become an integral part of the B2B communications mix.
Ingredient companies have many communications tools at their disposal. One of the most cost-effective and impactful is the press release. Press releases allow businesses to share their news and information easily and quickly with thousands of customers and potential customers around the world via business-to-business (B2B) magazines and websites.