New research has revealed fresh insights in the debate about the naming of vegetarian products. Here Steve Harman, Account Director at Ingredient Communications, explores what it means for food ingredient companies.
Want to improve the way you communicate about your product? You could do worse than pay close attention next time you see a politician on TV.
Social media is widely used for promotional purposes, and, according to a report from 2015, more than 90% of marketers were using Facebook. Although its popularity is undeniable, many are still unsure about its efficiency as a marketing tool, and with good reason – there are indications that not all social media are successful in attracting customers. The one exception is LinkedIn.
Can you believe we are in October already? I don’t mean to stress you but it is officially 10 weeks until Christmas and just 7 weeks until Food Ingredients Europe 2015 in Paris will kick off with over 1,400 ingredients suppliers in food, beverage and supplements from across the globe.
The ingredients sector is fiercely competitive and media communications is an extremely valuable tool for helping you stand out above your rivals. But how do you optimise your PR strategy and ensure it has the impact you want?